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The End of Membership as We Know It

Cover of The End of Membership as We Know It

The End of Membership as We Know It

Building the Fortune-Flipping, Must-Have Association of the Next Century
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How new membership models can help associations survive and thrive in today's evolving environment

The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community.

The End of Membership As We Know It explains:

  • How niche the new competitive advantage is
  • Why organizational culture has an enormous impact on recruitment and retention
  • What emerging member-prospects value and want
  • Why and how to focus on member ROI instead of program ROI
  • How to craft and deliver compelling benefits rather than features
  • How to extend your reach
  • Which emerging models are taking root and showing promise

    Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.

    The EPUB format of this title may not be compatible for use on all handheld devices.

  • How new membership models can help associations survive and thrive in today's evolving environment

    The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community.

    The End of Membership As We Know It explains:

  • How niche the new competitive advantage is
  • Why organizational culture has an enormous impact on recruitment and retention
  • What emerging member-prospects value and want
  • Why and how to focus on member ROI instead of program ROI
  • How to craft and deliver compelling benefits rather than features
  • How to extend your reach
  • Which emerging models are taking root and showing promise

    Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.

    The EPUB format of this title may not be compatible for use on all handheld devices.

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    Table of Contents-
    • Chapter 1
      The Making of a Dominant Association 1

      Chapter 2
      Embracing Change 19

      Chapter 3
      Offering Better Benefi ts 35

      Chapter 4
      Furthering Your Reach 59

      Chapter 5
      Building Online Communities 77

      Chapter 6
      Redefining Membership 93

      Chapter 7
      Building a Next Century Association 111

      Index 121

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      Wiley
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    • Copyright Protection (DRM) required by the Publisher may be applied to this title to limit or prohibit printing or copying. File sharing or redistribution is prohibited. Your rights to access this material expire at the end of the lending period. Please see Important Notice about Copyrighted Materials for terms applicable to this content.

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    The End of Membership as We Know It
    The End of Membership as We Know It
    Building the Fortune-Flipping, Must-Have Association of the Next Century
    Sarah L. Sladek
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